Velocity MR study shows 51% of Indians prefer beaches for their Year-End vacation

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Velocity MR, a leading market research and analysis company, recently conducted a pan India study to understand the year-end travel plans of Indians. The national survey was conducted among a sample size of 2,100 respondents and covered prominent Indian cities including Delhi, Kolkata, Mumbai, Pune, Bangalore, Ahmedabad, Hyderabad, Jaipur and Chennai.

MakeMyTrip, Goibibo, Yatra and Cleartrip are the most commonly used apps for the bookings

Velocity MR, a leading market research and analysis company, recently conducted a pan India study to understand the year-end travel plans of Indians. The national survey was conducted among a sample size of 2,100 respondents and covered prominent Indian cities including Delhi, Kolkata, Mumbai, Pune, Bangalore, Ahmedabad, Hyderabad, Jaipur and Chennai.

The study reveals that 51% of respondents prefer beach locations like Goa, Pondicherry, Gokarna, Kovalam, etc, for their year-end holiday, followed by North India locations like Kashmir, Ladakh, Shimla, etc. 25% revealed that they prefer Indigo flights for their year-end vacation. The study also showed that 60% consider weather as the key factor when planning a holiday. Velocity MR surveyed for a third year in succession to understand shifting trends in this segment.

Adds Jasal Shah, Managing Director & CEO of Velocity MR, adds, “Increase in internet and smart phone users has made it easy to make immediate travel plans. Respondents find it convenient to use sources like online portals and smart phones for bookings. MakeMyTrip, Trivago and Goibibo are the top 3 apps used by people to check and compare prices for hotel bookings. Our study also shows that card payments and UPI/Wallet transactions are the most preferred apps for payment. Apps like Google maps, TripAdvisor and Uber, are typically used as guidance for local travelling”.

He further adds, “It is interesting to know that the majority prefer to travel along with their friends/family or partner/spouse irrespective of travelling within or outside India. Travelling solo is least preferred for the year-end holiday. Overall safety, food, weather and budget are the key factors considered when planning a holiday.”

Highlights of the Study

• 51% of the respondents prefer beaches for their year-end vacation.
• 8% of people within India would prefer going to specialized year end events like Rann Utsav, wherein 20% would prefer attending other events like Sunburn Festival Goa, Hot Air Balloon Festival, Winter Festivals
• About one fourth of people who plan to travel within India prefer Indigo flights followed by Air India and Spice Jet
• 34% people used MakeMyTrip to book flight tickets followed by Goibibo (23%), Yatra (22%) and Cleartrip (21%)
• Online websites and the smart phone apps are the most preferred source for booking an accommodation for the year-end holiday
• Typically seen people would prefer Google maps and apps like TripAdvisor and Uber as guidance for local travelling.
• Card payments and UPI or wallet transactions are the most preferred apps for payments
• Shopping, Nightlife, Resorts/leisure are the key experiences that people seek outside India
• Peaceful and less crowded places are more important when choosing a destination within India
• 60% consider weather as the key factor when planning a holiday
• Majority prefer to travel with along with their friends/family or partner/spouse irrespective of travelling within or outside India
• Travelling solo is least preferred at least for the year-end holiday
• On an average person travelling within India would spend an average of INR 55K whereas a person travelling outside India would spend an average INR 92K.
• People planning a trip outside India consider places where they can enjoy luxurious experiences, spend quality time with family and they are a mindful of travel restrictions when visiting unknown places
• Shopping, Nightlife, Resorts/leisure are the key experiences that people seek outside India

About Velocity MR

Velocity is a tech-savvy insights provider with a Global Presence, providing Proprietary Panels, Real web-based CATI, a Strong Field Force, Responsive Client Servicing capabilities and is armed with sophisticated Research Capabilities. Velocity is today one of the youngest and highly tech-oriented research companies globally. In a world where unstructured data is flowing in all directions, understanding distinctive consumer behavior towards brands is getting tougher and tougher. The company while being part of Cross Marketing Inc. Tokyo has some of the finest brains in the industry along with the best available technology platforms to deliver world-class research solutions to clients. The integration of technology coupled with high-quality data imparts speed, hence providing a ‘Quick turnaround time’ in collating, analyzing and interpreting research data.

www.velocitymr.com