Medical aesthetics is a subspecialty of medicine, which uses minimally invasive treatments to improve the physical appearance of an individual.
On the basis of product, the medical aesthetics market is broadly categorized into topicals, injectables, breast implants, and energy-based aesthetics. Out of these, during the historical period (2013–2015), injectables dominated the market in terms of revenue, and these are expected to maintain their dominance during the 2017–2023 period, owing to the high sales of botulinum toxin and advent of new products. Injectables, which include derma fillers and neurotoxin, are contributing a significant amount to the growth of the market.
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Based on end user, the medical aesthetics market is mainly classified into spas & salons, beauty clinics & centers, and hospitals. Among these, during 2013–2015, beauty clinics & centers led the market in terms of revenue, and these are expected to continue leading it during the forecast period. This is ascribed to the fact that the majority of aesthetic treatments are done at these centers. They provide various treatments, including wrinkle treatment, scar removal, and body enhancements, wherein medical aesthetics products, particularly dermal filters and neurotoxins, are required.
The increasing awareness among consumers about technologically developed medical aesthetics products and treatments is boosting the demand for such treatments around the world, which, in turn, is supporting the medical aesthetics market. With the open declaration on facial surgery by numerous celebrities, the awareness on the matter has increased, and at the same time it is readily being accepted by society. As per an article by Harley Academy, in 2015, Kylie Jenner’s lip filler treatment surged the procedure enquiries by 70.0% in the U.K.
Thus, the increasing awareness on medical aesthetics products and developments in the laser technology are augmenting the market advance further.