Ill-Effects of Smoking Tobacco to Aid in U.K. E-Cigarette Market Growth

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E-cigarette is an alternative to a traditional tobacco cigarette; the former heats liquid nicotine or flavors to produce mist instead of burning tobacco and provides a similar smoking sensation on puffing.

Many studies have been conducted across the world that have linked the harmful effects of tobacco smoking to cancers of the larynx, lung, esophagus, pancreas, stomach, and other organs. Smoking tobacco, either directly or indirectly, is harmful to people as it contains more than 4,000 chemicals, of which 250 are known to be harmful.

Among these 250, about 70 chemicals are carcinogenic, which include cumene, chromium, arsenic, and benzene. Therefore, for people to eliminate the risk of cancer and other diseases, and yet be able to smoke, electronic cigarettes (e-cigarettes) are gaining popularity.

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These cigarettes are tobacco-free and do not contain chemicals and carcinogens. Instead of burning tobacco, e-cigarettes contain nicotine in the liquid form, which, when heated, provides a similar sensation as a traditional cigarette. Further, these cigarettes do not emit toxic fumes, thereby witnessing a high demand around the world, including the U.K.

The highest demand in the past had been for vaporizer e-cigarettes. They resemble a fountain pen and contain a tank, a battery, and a mouthpiece.  Even though in the future, vaporizers would continue being the most popular, the fastest growth in demand would be witnessed by the T-vapor type. These products heat the liquid at temperatures of 350 °C to produce nicotine vapors.

A study conducted by P&S Intelligence predicted that the U.K. e-cigarette market would grow from about $2.0 billion in 2018 to around $6.5 billion in the near future, advancing at a 19.6% CAGR. These e-cigarettes are available in various types — T-vapor, vaporizer, cig-a-like, and vape mod.

The freedom to create flavors of one’s choice is adding to the popularity of e-cigarettes in the U.K. Manufacturers are coming up with the do-it-yourself (DIY) concept, wherein people can mix different flavors as per their liking to create a new one. The flavor of choice can be mixed with the base liquid and used for smoking.

To further entice customers with their products, companies are launching an extensive range of flavors for making e-juice, thus enabling customers to make their own e-juice and have a more personalized smoking experience. Therefore, in the coming time, the demand for e-cigarettes in the U.K. would continue to increase with the trend of DIY e-juice.